Press
Editorial and media resources for Luna Fashion House
About Luna
Luna Fashion House was founded in Serbia in 1990 by Biljana Jovanović. The house has been made from the start in women-led European ateliers, in small, deliberately limited runs. For more than three decades, it has dressed women whose presence speaks before they do, and it still does, in the same hands, in the same rooms.
Luna offers structured tailoring for women whose workplaces place them in rooms where presence has consequences. Boardrooms, dinners, weddings, travel, the moments that matter. The clothing is built to hold its shape across the seasons of a serious career, and to leave an impression that lasts after she has left the room. Not the most expensive thing in the room. The most deliberate.
In 2025, Luna entered the United States through Amaretta LLC of Newport Beach, California, which holds exclusive United States rights. Amaretta is led by Margareta Petrovic, President for the USA of Luna Fashion House and Chief Executive Officer of Amaretta LLC. Petrovic spent more than 15 years in cybersecurity and AI at Accenture, Wipro, and Tata Consultancy Services, distinguishing what a system actually was from what it claimed to be. She now applies the same discipline to clothing, treating it as the first thing a woman communicates before she speaks.
Luna is the house behind that sentence.
Press Contact
Maya Atanaskovic
Email: maya.atanaskovic@lunafashionhouse.com
Phone: (949) 378-4715
Response time: within 1 business day
Downloads
PDF Margareta Petrovic, Fact Sheet PDF Lookbook Spring Summer 2026 PDF Media Kit Spring Summer 2026 ZIP High-resolution images
Please credit Luna Fashion House. Additional high-resolution images available on request.
Press coverage
- Elle Baltic, July 2026. Where Fashion Meet Performance: Inside an Exclusive Porsche Downtown Los Angeles Editorial. Luna Fashion House credited for wardrobe in the Los Angeles editorial, alongside No Sesso.
- Harper's Bazaar Serbia, July 2026. International Models and Actors Gather in Los Angeles. Luna Fashion House credited for wardrobe in the Los Angeles editorial, alongside No Sesso.
- Forbes Business Council, July 2, 2026. Expert panel, How To Build Product Bundles Customers Actually Want, featuring Margareta Petrovic.
- Forbes Business Council, June 26, 2026. AI Is Coming For Fake Value, a bylined essay by Margareta Petrovic.
- Forbes Business Council. Margareta Petrovic, member profile.
- PRWeb, 2025. Luna Fashion House Launches in the U.S. with Limited Edition Capsule Collections.
- CBS Los Angeles. A Look at the New Movie A Crime Story, directed by Brian Metcalf, whose Porsche editorial Luna dressed.
Awards and recognition
- Best of Best Review, 2026. Best Women's Luxury Business Clothing Brand in the USA.
- Evergreen Awards, 2025. Best Accessible Luxury Womenswear in the U.S.
Collaborations
- Porsche and Porsche Downtown LA. Luna designed the wardrobe for an editorial built around the Porsche 911 Turbo S, directed by Brian Metcalf, photographed by Christian Mercado, featured in Elle Baltic and Harper's Bazaar Serbia. See the story.
Sample Requests & Interviews
We loan product samples to credentialed editors, stylists, and publications. Please email maya.atanaskovic@lunafashionhouse.com with your publication, shoot date, sample requested, and return shipping information.
Founder and leadership interviews available with two weeks advance notice. Email the same address with your publication, proposed topic, format, and deadline.
Trademark and Ownership
LUNA FASHION HOUSE® is a United States federally registered trademark owned by Amaretta LLC. U.S. Reg. Nos. 8,175,763 and 8,175,765.
