Luna Fashion House was founded in Serbia in 1990 by Biljana Jovanović. The house has been made from the start in women-led European ateliers, in small, deliberately limited runs. For more than three decades, it has dressed women whose presence speaks before they do, and it still does, in the same hands, in the same rooms.

Luna offers structured tailoring for women whose workplaces place them in rooms where presence has consequences. Boardrooms, dinners, weddings, travel, the moments that matter. The clothing is built to hold its shape across the seasons of a serious career, and to leave an impression that lasts after she has left the room. Not the most expensive thing in the room. The most deliberate.

In 2025, Luna entered the United States through Amaretta LLC of Newport Beach, California, which holds exclusive United States rights. Amaretta is led by Margareta Petrovic, President for the USA of Luna Fashion House and Chief Executive Officer of Amaretta LLC. Petrovic spent more than 15 years in cybersecurity and AI at Accenture, Wipro, and Tata Consultancy Services, distinguishing what a system actually was from what it claimed to be. She now applies the same discipline to clothing, treating it as the first thing a woman communicates before she speaks.
Luna is the house behind that sentence.

Maya Atanaskovic
Email: maya.atanaskovic@lunafashionhouse.com
Phone: (949) 378-4715
Response time: within 1 business day