Forbes Business Council published an expert panel on July 2, 2026 on how to build product bundles customers actually want, and I was asked to contribute. I want to share what I said, because it is the same thing I tell every woman who shops with Luna.

"Most bundles exist to make you buy more sooner, but my goal is to make women buy less, purchase slower and stay. At Luna Fashion House, we do not discount or follow trends. Instead, we produce to demand, so a bundle is never me clearing out leftovers but pieces built to live together for 10 years. Know her life cold, then earn the right to sell her nothing for a while."

Read the full panel on Forbes: How To Build Product Bundles Customers Actually Want.

What this means for how Luna works

Luna produces to demand. We do not discount. We do not follow trends. Every piece is made to live together for ten years, so a woman can buy less, choose slower, and keep what she buys. A Luna bundle is never a way to move old stock. It is two or three pieces chosen to work together across seasons, so getting dressed becomes simpler, not louder.

Luna Fashion House was founded in 1990 in Pozarevac, Serbia by Biljana Jovanovic, and every piece is designed and handcrafted in Europe in small runs. In the United States, Luna is operated by Amaretta LLC of Newport Beach, California, and I lead the United States chapter as President for the USA.

To see how this looks in practice, start with Our Story, or meet the people behind the house on the Founders and leadership page.

Margareta Petrovic
President for the USA, Luna Fashion House