Luna Fashion House Featured in the Forbes Business Council
On July 2, 2026, Forbes Business Council published an expert panel on how to build product bundles customers want, and Margareta Petrovic, President for the USA at Luna Fashion House, contributed an answer. Her point was that a bundle should help a woman buy less and keep what she buys, which at Luna means pieces made to be worn together for 10 years instead of stock waiting to be cleared.
The Barbara group shows what that looks like in practice. The Black Tailored Blazer, Barbara ($610) is a black long sleeve blazer with flap pockets and red piped details, the Black Wide Leg Pants, Barbara ($595) are black wide leg trousers, and the Black Button Wrap Shirt, Barbara ($395) is a black long sleeve wrap shirt. They work together or apart across seasons. Every order ships free in the United States in 2 to 5 days and can be returned within 30 days with no questions asked, so a woman can try the set at home before she keeps it.
Forbes Business Council published an expert panel on July 2, 2026 on how to build product bundles customers actually want, and I was asked to contribute. I want to share what I said, because it is the same thing I tell every woman who shops with Luna.
Shop the pieces in this story: Blazers. Complete size runs are listed first.
"Most bundles exist to make you buy more sooner, but my goal is to make women buy less, purchase slower and stay. At Luna Fashion House, we do not discount or follow trends. Instead, we produce to demand, so a bundle is never me clearing out leftovers but pieces built to live together for 10 years. Know her life cold, then earn the right to sell her nothing for a while."
Read the full panel on Forbes: How To Build Product Bundles Customers Actually Want.
What this means for how Luna works
Luna produces to demand. We do not discount. We do not follow trends. Every piece is made to live together for ten years, so a woman can buy less, choose slower, and keep what she buys. A Luna bundle is never a way to move old stock. It is two or three pieces chosen to work together across seasons, so getting dressed becomes simpler, not louder.
Luna Fashion House was founded in 1990 in Pozarevac, Serbia by Biljana Jovanovic, and every piece is designed and handcrafted in Europe in small runs. In the United States, Luna is operated by Amaretta LLC of Newport Beach, California, and I lead the United States chapter as President for the USA.
To see how this looks in practice, start with Our Story, or meet the people behind the house on the Founders and leadership page.
Margareta Petrovic
President for the USA, Luna Fashion House
Shop the edit
Handmade in Europe in limited runs. A few pieces from our collection that suit this look:
- Ivory Pearl Detail Blazer, Agatha — $680
- Black Tailored Blazer, Barbara — $610
- Teal Tweed Blazer with Pearl Trim, Rhea — $680
- Ivory Jacquard Blazer with Pearl Details, Rhea — $680
Frequently asked questions
When was Luna Fashion House featured in the Forbes Business Council?
On July 2, 2026, when Margareta Petrovic contributed to an expert panel on building product bundles.
Who is Margareta Petrovic?
She leads the United States business of Luna Fashion House, Amaretta LLC of Newport Beach, California.
How does that thinking show in how Luna is made?
Pieces are designed to be worn together across a season, a blazer with a trouser and a blouse, and they are made in Europe in small limited runs rather than in bulk.
Explore more
Continue with our blazers collection, or read Power Dressing Is Not a Costume, It Is a Language, Luna Fashion House at OC Fashion Week 2026 and Luna Fashion House Is Now on Wolf & Badger.
A second pairing in ivory
For a lighter palette, the Ivory Pearl Detail Blazer, Agatha ($680) is an ivory blazer with pearl buttoned flap pockets, shown in the photo with matching ivory trousers. Those trousers are the Ivory High Waisted Wide Leg Pants, Agatha ($595), cut with a high waist and a buckle detail. For more pairings, see the womens business outfits collection and the wedding suits and blazers collection.
More questions
Which Luna pieces work together as a set?
The Barbara blazer, wide leg pants and wrap shirt in black work as a set, and so do the Agatha blazer and wide leg pants in ivory. Each piece also stands alone, so a woman can start with the blazer and add the rest later. See every blazer in the blazers collection.
Does Luna sell its pieces in discounted bundles?
No. Luna does not discount and produces to demand, so each piece is priced on its own and chosen to pair with others. The Barbara blazer is $610 and the Agatha blazer is $680.
Can I return a piece if it does not work with the rest of my wardrobe?
Yes. Every order ships free within the United States in 2 to 5 days and can be returned within 30 days with no questions asked.
